PX is a coaching system for people who want more from life, but know that pushing harder isn’t always the answer. We work with athletes, founders, and creators who choose clarity over chaos, and progress over burnout. PX learns how you train, feel, and live — then gives you real-time guidance to help you stay focused, steady, and in control.
This isn’t just about performance. It’s about building a system that supports your body, sharpens your mind, and strengthens the way you live, every single day.
Built From Within
Our Story
PX was founded by Cameron Usher, a former professional athlete and performance coach who spent over a decade working with Olympians, record holders, founders, and creators.
No matter who he worked with, one thing was clear: the problem wasn’t effort, it was the system. There was no coaching that could adjust. No structure that moved with life. And no support for the person beneath the ambition.
That’s when it became clear: pushing harder only works when your body, mind, and life are working together.
PX was built to create that alignment. A system that listens before it speaks. That adjusts when life changes. That stays with you through the highs and lows, and everything in between.
What began as one coach’s question has become a new way to think about performance.
Now, it’s ready for you.
Our Foundation
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To build the world’s first adaptive, human-centred performance system. One that supports your body, sharpens your mind, and strengthens your discipline in real time. PX is here to help you stay aligned, consistent, and in control every single day.
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To redefine what peak performance means, not as constant output, but as deep alignment between how you train, feel, and live. PX is here to set a new standard for how high performers grow, sustain, and evolve.
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PX isn’t just a platform, it’s a place to belong. We bring together athletes, founders, coaches, and creators inside a real community; where high standards meet real support. Through group coaching, live sessions, and honest conversation, PX gives you more than guidance. It gives you people. The ones who get it and are in it with you.
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PX is here to raise the standard. We’re building more than a product, we’re building a global shift in how we approach performance, health, and human potential. This movement exists to reverse the rising stats on burnout, anxiety, poor health, and passive living.
Through coaching rooms, shared experiences, and real-world support, we help people live with purpose, not distraction, to pursue excellence, not mediocrity. This is how we return to what matters, and how we move forward, together.
Meet the Founder
A Life Built on Purpose, Discipline, and Alignment
My story started in elite sport. I trained with Olympic gold medalists and world champions. I pushed my body to its limit. I lived inside the world of high performance — and later coached others chasing the same path.
But my biggest lessons came in the quiet moments. The injuries. The burnout. The times when success didn’t feel like enough. That’s when I realised: real performance isn’t just about your body. It’s about your mind, your emotions, and your purpose.
Most systems only measure what you do. PX was built to support who you are, and who you’re becoming.
I didn’t build PX to be just another app. I built it to be a home. A system for people who want to grow with purpose. Who want to perform with focus. And who know that discipline without balance will never be enough.
This is your journey. But you’re not doing it alone.
Welcome to PX.
Cameron Usher
Founder, PX
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Get in touch
support@pursueexcellence.co
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